Lead Gen vs Procurement: Why It Matters for Trades
If you’ve ever chased a “hot lead” that turned out cold, you know the pain.
You quote fast, follow up, and find out the job’s already gone — or was never real to begin with.
That’s lead generation in a nutshell.
BuiltGrid works differently. It connects you directly with builders who are ready to buy, not just looking around. No cold calls, no race to the bottom, no wasted quotes.
It’s not about more leads, it’s about better jobs — the kind that lead to repeat work and long-term builder relationships.
What’s the Real Difference Between Lead Gen and Procurement?
It comes down to how work flows. Lead gen sells access – Procurement builds relationships.
Feature
Lead Gen Sites
BuiltGrid Procurement
What you get
Contact info for potential jobs
Invitations to quote on confirmed projects
Who you compete with
Dozens of other trades
A select group chosen by the builder
What builders expect
Quick quotes, lowest price
Reliable quoting, clear communication
How it works
Random, repetitive, unpredictable
Structured, transparent, and organised
Your outcome
Many leads, low conversion
Fewer invites, higher win rate
Why Serious Builders Use BuiltGrid
Professional builders aren’t chasing volume. They’re running structured procurement — sending clear quote requests to trusted trades who deliver.
They use BuiltGrid to:
- Invite trades directly for live jobs they’re ready to price.
- Share consistent details across scopes, timelines, and documentation.
- Compare quotes easily so they can award work faster.
The Problem with Lead Gen Platforms
Lead gen sounds easy. You sign up, get “leads,” and hope for the best. But here’s what usually happens:
- You get multiple jobs that aren’t real or already awarded.
- You compete with ten other trades, mostly on price.
- You burn hours quoting and following up, with little return.
Lead gen is designed for volume. Procurement is designed for performance.
And for trades who want to grow a solid pipeline of quality work — that difference matters.
BuiltGrid vs HiPages: Not the Same Thing
It’s tempting to lump them together, but BuiltGrid and HiPages solve different problems.
HiPages connects you to homeowners.
BuiltGrid connects you to builders running professional projects.
BuiltGrid sits inside the builder’s workflow. Every project invite you get is part of a live procurement process — backed by real documentation, deadlines, and intent to award.
You’re quoting for work that’s happening, not hoping it might.
How to Win Better Jobs on BuiltGrid
Getting better work starts with showing builders you’re serious.
- Upgrade your profile. Add photos, job history, and key services — make it easy for builders to trust you.
- Keep your details current. Update your coverage area, licenses, and categories to match the jobs you want.
- Respond quickly and professionally. Builders track responsiveness. Clear, prompt quotes get remembered.
- Follow through. Even if you miss a job, stay in touch. Builders remember trades who communicate well.
When you’re reliable and responsive, you stand out — and you start building repeat relationships with quality builders.
The Payoff: Fewer Quotes, Better Work
Trades who focus on quality over quantity see a real difference:
- Faster awards: Builders know who to trust.
- Fairer pricing: You quote on clear scopes, not guesswork.
- Less wasted time: Every invite comes from a builder ready to engage.
- More repeat work: Builders re-invite trades who perform.
You stop chasing, start choosing — and build a stronger business along the way.
Upgrade Your Profile. Win Better Jobs.
If you’re ready to move beyond cold leads and compete on skill, not speed, it’s time to make your profile work for you.
Upgrade your BuiltGrid profile Target custom and quality builders Stop chasing leads — start building better connections